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I know how to fix Google+. Make it amazing. Right now it sucks. Really bad. And I say this at my own peril. My family is heavily invested in Google stock and I’ve helped some friends become richer by recommending the stock long before many knew just how valuable Google search technology is. Currently, Google has 90 million people signed up. Compared to Facebook’s 500 million, well, there’s no comparison. But having 90 million customers for anything is a dream to most – especially to video content providers and in particular broadcasters, who have seen market fragmentation increase since the 80s to a degree that puts the market past fragmentation towards granularization. But 90 million occasional visitors to a ghost town has little value.
If Google wishes to truly make Google+ a worthwhile experience, it needs to integrate the success of their video platform, YouTube, into their failing social media offering Google+. Video video video. This is the driving force behind sticky content. Bi-directional high definition video sharing that’s immersive would blow away Microsoft’s Skype if done properly. TWiT, TTFNTV, the Tech Buzz, cable casters, and others have attempted to use Skype for satellite style remote interviews. Sometimes it works brilliantly. On other occasions the technology shows it needs a lot of work. Instead of just being a “hang out”, google should offer a fully immersive video experience that is robust, bidirectional and free. Hopefully they do it well and do it fast, before Facebook beats them to the punch.
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