Blackmagic Design Intros New 6G SDI Products

April 8, 2013Posted by csandy

Well, looks like I got one prediction right – a new ATEM switcher. Not sure yet if it has a Thunderbolt port as I predicted, but I’ll find out in a few when I take a look at the new ATEM PRODUCTION STUDIO on the NAB 2013 show floor.

From BMD:

ATEM Production Studio 4K

I feel that the biggest barrier to Ultra HD will be the quantity of Ultra HD content that is available, and the fastest way to generate lots of Ultra HD content is live production!

The new ATEM Production Studio 4K is the world’s first Ultra HD production switcher and the whole switcher operates natively in Ultra HD, regular HD or SD.

The switcher has a total of 8 inputs, 4 of them 6G-SDI and 4 of them HDMI. The switcher features frame sync on each input, an upstream keyer, transitions, two downstream keys, a media pool with 20 RGBA stills, 2 media players, Photoshop™ Plug-in and much more. All of these features operate in Ultra HD!

The switcher also has a built in multi view for monitoring 8 sources, preview and program feeds. The multi view output is in regular HD so you can use any HD television or monitor even when working in Ultra HD!

The switcher has program and a down converted program output. If you’re operating in Ultra HD then the down converted output provides a regular HD program feed. The switcher has an aux output and the front panel is made from machined metal and has buttons that let you do live aux switching direct from the front panel. There is also an LCD for monitoring the aux output. This is quite nice for setting up jobs.

This is an amazing switcher and we have been so excited to work on it. It’s going to be really exciting watching people build Ultra HD live broadcast trucks and even fly away kits where amazing live events can be captured in Ultra HD!

ATEM Production Studio will be available in a few weeks for $1,995.

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