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A year ago today, Apple profits surged 94% on sales of 35.1M iPhones and 11.8M iPads. Apple stock was over $700 and Apple was expected to generated a new revenue stream with an Apple Television. Indeed, Apple was the darling of Wall Street and the most valuable company in the world.
But fast forward 12 months and there is a different story to be told. Is Apple still a great company? Yes, but it seems expectations for it have been lowered and some of the luster has dimmed. Several month ago, I walked into an Apple store seeking to buy a new MacBook. The speed of the SSD Macbooks were quite impressive. But after doing a cost-benefit analysis, it was obvious (and the store clerk [or whatever you call the blue shirted staff] agreed) I was getting less for more.
Am I happy with my Apple stock? Immensely. Do I still use it for our creative work? Absolutely, but every time I’m at a large gathering of creative professionals (most recently, NAB 2013), I can’t help but overhear the many gripes about Apple casting creative professionals by the wayside, the narrow focus on the consumer market, and the demise of their once-beloved Final Cut Pro 7.
So where does Apple go from here? Is a TV in its future? Will it be the next Scientific Atlanta and roll out set top boxes everywhere? Will it purchase a media company and start producing content itself? No one of course knows what the next Apple hit will be, not even Apple. In fact, no one even know if Apple will have a next hit. The most pessimistic Apple observers will say that the company’s ability to innovate died with Steve Jobs. I don’t think that’s true but perhaps a bit of its corporate soul did. With increased competition from Samsung and Google who have finally caught up in many regards (smartphones and Android operating system) and in some cases exceeded (Google Maps) Apple’s technical expertise, a desire for the “next big thing” from the Apple faithful is understandable.
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