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Another Spring and the world’s content creators and creative device manufacturers gather in Las Vegas for the biggest annual spectacle of its kind. The exhibit floor opens tomorrow and I have a few predictions. I’m joined again this year by StudioTech.TV, who’ll be providing coverage of the show as well. My focus will be very targeted – looking at trends and favorite products I believe will change the way the industry produces content – or at least makes it a lot easier.
Internet Protocol (IP) based work flows will be the trend du jour. Also demonstrated at this conference will be 8K video out of Japan and over-the-air 4K. Atomos has large banner ads touting HDR work flows, which comes on the heals of Netflix’s announcement that instead of more pixels, the streaming media company aims to provide greater dynamic color range in its content offerings.
Storage is also a big deal. Not only storing content but the ability to manage it, back it up, and quickly recall assets in a streamlined work flow. I’ll be honest, storage companies bore me to tears but it is an essential part of the massively high definition work flows going forward. While I declined interviews with all storage companies this year, I do acknowledge that storage is important and necessary – and increasingly so. Perhaps there’s no way to make storage or big data sexy. Sitting through presentation at NAB Show 2015 on storage wasn’t fun. Sometimes you have to report on things that aren’t fun, but this year my approach will be a little less painful.
Should we still call 4K a trend? It hasn’t been adopted by broadcasters wholesale, who still maintain 1080i and 720p as the only broadcast standard in the USA, but unlike 3D, 4K and higher resolutions are here to stay. Livestream.com has a marvelous device they have announced called the Mevo (nee Movi), which is a 4K camera that allows HD streaming and 9 “virtual cameras” in HD. This enables the camera to provide virtual movements and camera “angles” from a single camera. Sports casters have been doing this for some time using 4K cameras chopped up into HD sections for U.S. broadcasts.
Roaming around the convention center, I’m a little surprised that Australia’s Decimator design spent so much ad placement on the MD-HX product. Now, if you’ve attended my seminars or seems by Youtube rants, you know I absolutely love the MD-HX. For $295 its hard to beat for what it can do. But it’s not a new product. I’m also a little surprised that the big scary spider is still a part of Decimator’s marketing. Such it is.
Colin Sandy is an industry analyst with journalism degrees from Oakwood University. He also has a Juris Doctor degree and is a Certified Technology Specialist. His family business sells many of the products he reports on, or plans to in the future.
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Colin, Thank you for your overview. For a guy like me interested in online video streaming etc. Movi is a good opportunity. While Facebook has not been a great platform for me based on number of audience and visibility compared to YouTube, the demo on Movi’s site was quite impressive. Specially a single camera able to zoom in on to a target intuitively using an app, is a great innovation.