There’s no question: live streaming is more popular than ever. If you want to connect with big groups of people, broadcasting over the internet in real-time is a game-changer. Conferences, personal vlogs, online courses, and gaming channels have all implemented livestreaming to boost engagement, connect with their audiences, and increase visibility.
In theory, this all sounds amazing.
But, while there are many benefits to live streaming, the pitfalls can quickly derail your success.
Today, we’re breaking down the most common pitfalls (and how to avoid them):
1. Buffering and Bandwidth
If you’ve hopped on a livestream and got stuck behind the buffering signal, or had a spontaneous disconnection – poor internet connection is likely to blame. Not only is this a major frustration, but a weak connection risks losing your audience’s attention.
A proper internet connection is crucial for coherent live streaming that keeps your audience engaged.
The SAV Way To Fix It: Proper bandwidth requires stable internet and equipment tailored to your building’s infrastructure. For example, cement walls and barriers can weaken WiFi connections. A SAV expert AV technician can identify where the disconnect is occurring and install an internet system that supports all of your planned activities so things take off smoothly.
2. Audio and Visual Headaches
The only thing worse than constant buffering is watching a livestream with the audio cutting in and out or the stream being out of sync. The difference between an incredible livestream experience and a poor one is sometimes as simple as the AV system components working in tandem. They must communicate with one another to deliver a seamless streaming experience.
The SAV Way To Fix It: Invest in a reliable microphone and camera to communicate with the latest encoding software. Be sure to test your system before going live – to help troubleshoot potential issues.
3. The Legal Labyrinth
Even with perfect connection and thorough equipment testing, copyright laws could be your downfall for livestreams. It’s best to consider whether any of your audio or visual components are protected under copyright laws. Familiarize yourself with the laws in your state or jurisdiction to avoid legal trouble.
The SAV Way To Fix It:Use royalty-free music and avoid all copyrighted materials, or do your due diligence and get the proper rights for the material. Educate yourself about copyright laws before livestreaming anything you are unsure about.
Do you want to ensure your livestreams run smoothly?
Allow us to help.
We offer customized audio and visual solutions that will help you connect with your audience in the most powerful and memorable way.
And seamlessly, too…
Tuning out,
Colin and Carla Sandy
SAV LLC
(202) 505-4728